Purpose of the Program:
Bear Fever, a collaborative public art project, was inspired by a desire to celebrate and beautify a beloved hometown and community. Bear Fever's mission has been to create greater community cohesiveness across generations, professions, and interests by bringing many members of the community together to have fun and work hard.
Plus, Bear Fever has endeavored to promote the arts and artists everywhere, but the project has been especially eager to celebrate those many gifted artists of all ages who live and work in the greater Boyertown community, a very special kind of place.
In addition, another distinctive feature of Boyertown's Bear Fever's mission--enlisting the involvement of the community's young people in each aspect of the project--has given them experiences and authentic opportunities to participate in their community, employ their knowledge, and practice communication, art-related, and business skills that they learn in their classrooms. The students developed friendships among all age groups, learned about their community's wealth of resources and the support for them and their education, discovered career paths, and made a remarkable difference in their community.
The project began September 2003, with a vision that Jane and Paul Stahl
shared to mount life-sized bear sculptures—the community's mascot—on the streets of Boyertown, PA. The Stahls were inspired by similar sculptures of donkeys and elephants in Washington, D.C. and the original Cow Parade staged in Chicago in 2000. The project secured initial funding through the assistance from a grant awarded to Boyertown Area School District designed to support projects in which students and community worked together.
By May 2005, over 30 Bear Fever bears debuted at the annual Boyertown Area Senior High School's Arts Expo. The bears were sponsored by assorted businesses, organizations, and individuals and created by assorted artists—professional artists, volunteers, and students in grades Kindergarten-college.
Students worked with professional artists, business owners and their staffs, community members, and school personnel in a variety of efforts: promoting the project, developing additional community activities and business ventures related to its mission, marketing, fundraising, grant-writing, and publicizing the project in a variety of media.
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- wrote newspaper articles—press releases and editorials;
- participated in radio and television programs;
- created videos, posters, brochures, tickets, signs, advertising specialties items;
- designed t-shirts, mugs, prizes for sponsors and supporters;
- raised funds;
- created commercials for television and radio;
- presented the project to civic organizations, businesses, and at local government meetings;
- assisted in grant requests;
- interviewed members of the community and artists involved in the project;
- developed ideas and participated in promotional activities;
- sold sponsorships;
- researched marketing techniques and practiced leadership strategies;
- assisted in transporting and installing the sculptures;
- participated in community projects and took leadership roles in community groups
Adults: Jane and Paul Stahl; Jill Dennin, Gretchen Lea, Judy Hunger, Marianne Deery, JoCarol Zuber, Linda Flederbach
Students: Amanda Cappelletti, Jenna Johnston, Josie Moore, Christy Pierce, Alicia Yerger,
For more information or to sponsor a bear, call Jane or Paul Stahl 610-367-8066, janeEstahl@comcast.net